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Our Story
Fashion with a Mission
Like with any successful business endeavour, Meraki Beach was born from a point of passion. Before we had progressed to designing and creating our own collections, we started off in April of 2018 as a small company who simply loved fashion, spending our time and effort into marketing and selling other designer’s work online. We found that while we loved the opportunity to reach people from all over the world and introduce them to unique boho brands, there was still so much more we wanted to achieve. So, we began to think of what else we could do that would be true to us, that could be successful but also to help others in the process. It had always been a dream of ours to design our own clothes, but the commitment to selling the work of other designers had made it difficult to find the time to dive deep into our own ambitions. However, once we realised that this was the route we wanted to take, a chance meeting with a colleague helped transform our dream into reality.
Empowering Women
Meraki Beach is proud to be a female-founded company that empowers women every day through our work, creating and selling beautiful and fiercely ethical clothing. While we have a passion for providing high-quality clothing to people across the world who want to look and feel beautiful, we also believe that the Fashion Industry can be a real source of power and security for women too, and therefore have committed ourselves to making a real difference. Our brand is therefore dedicated to empowering women and families in rural regions, supporting ethical and fair trade work production in small quantities. We are on a mission for Slow Fashion and fair trade.
We pride ourselves on creating safe working conditions and making sure that the people we employ are being treated exceptionally well. When working in India, each woman we employ has been rescued from poverty and hardship and we are proud to employ them to help bring security and safety back into a life otherwise marked by abuse and trauma. According to estimates, 20 to 65 million people in India are affected by human trafficking, with women and girls being trafficked for commercial sexual exploitation and forced marriage.
While we are only a very small company and can therefore not expect to change and have a huge impact on worldwide issues, if we can help even a handful of women and their families earn their own money and gain economic security, then we are going to commit ourselves to that whole-heartedly.
Our Collections
All of our collections are a direct tribute to all of the wonderful women and artisans who have made them. These fabulous ladies are the very heart & soul of this brand. We couldn’t go on this journey without them and they inspire everything we do and everything we are.
We would like to extend our thanks to each and every woman involved in our brand, Meraki Beach is incredibly thankful for your effort & contribution. With each purchase please know that you are contributing directly to the protection & empowerment of women who need us now more than ever.
Shibori – Hand dye Technique
Each one of our Silk garments is entirely unique through our use of the ancient Japanese method of Shibori, which is a form of dying that creates a beautiful & eye-catching effect. This method of hand dying fabrics takes years & years to master and has been passed down through many generations.
This method is done through a folding of each garment in a certain method before being bound by string. The shape of the string upon the fabric will prevent the dye from penetrating it, therefore allowing for the dye to consume the parts of the fabric that have not been bound. The larger the shape that is folded and the more string that is used to bind it, the greater the area of un-dyed fabric, and therefore the more intricate the pattern that the garment is left with. Upon removing the fabric from the dyes and washing them with cold water, the garments then show off their individual patterns and colours. It’s a wonderful and ethical way of dying fabric that provides unique results for each piece – meaning that whatever you buy will truly be one of a kind.
